Born out of a desire to create clothing as magical as childhood itself,
our AW23 collection celebrates the storyteller within all of us.

Stories that take us to far-flung place.
Stories that introduce us to extraordinary characters.
Stories that take us on wild adventures.

This charming collection is designed to be mixed, matched, and layered as the mornings turn crisp and the golden leaves start to scatter.

We hope the pieces in this collection become a special part of your childs everyday adventures.
Once your little one has outgrown their Elma piece, it can be passed on, creating its own story as it gets handed from one child to the next.

“Tell the story that's been growing in your heart, the characters you can't keep out of your head, the tale
that speaks to you and wakes you up in the morning.”

Every piece in this this collection has been thoughtfully designed, with a focus on function and beautiful detail. Featuring sweet silhouettes, natural fibres and playful colour and pattern with a touch of nostalgia and charm in every piece.

Elma pieces are made to be loved and cherished, day or night, whatever the occasion.