{"title":"DRESSES","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/ElmaHS26-5295.jpg?v=1763923508\" alt=\"\"\u003e\u003c\/p\u003e","products":[{"product_id":"tabitha-dress-ditsy-floral","title":"Tabitha Dress - Ditsy Floral","description":"\u003cp\u003eOur vintage inspired Tabitha Dress is crafted in our Ditsy Floral, a beautiful Japanese cotton poplin.\u003c\/p\u003e\n\u003cp\u003eFeaturing a Peter Pan collar and three ties down the centre back, and full length puff sleeves. The\u003cspan\u003e skirt is generously gathered giving a lovely full shape \u003c\/span\u003ethat sits just below the knee, with contrast hem.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Cotton Poplin.\u003cbr\u003e\u003cem\u003eExpertly milled in Japan.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBonnie is 5 years old, wearing size 5.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: 1yr 53.5cm, 2yr 57.35cm, 3yr 61.2cm, 4yr 65.05cm, 5yr 67.9cm, 6yr 70.75cm, 7yr 73.6cm, 8yr 76.45cm, 9yr 79.3cm, 10yr 82.15cm.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003eChest: 1yr 33cm, 2yr 34cm, 3yr 35cm, 4yr 36cm, 5yr 37cm, 6yr 38cm, 7yr 39cm, 8yr 40cm, 9yr 41cm, 10yr 42cm.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"6 \/ Ditsy Floral","offer_id":46259160613089,"sku":"EDR1021W25DF6","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"8 \/ Ditsy Floral","offer_id":46259160645857,"sku":"EDR1021W25DF8","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/Blank_2048_x_3070_6.png?v=1742254529"},{"product_id":"amelia-dress-mini-daisy","title":"Amelia Dress -  Mini Daisy","description":"\u003cp style=\"text-align: left;\"\u003eThe Amelia Dress features the sweetest silhouette and lovely details, crafted in our Mini Daisy embroidered cotton. The Peter Pan collar and puffed full-length sleeves are trimmed with flat ruffles, finished with a row of mother of pearl shell buttons down the centre back for ease getting on and off. The body is fully lined, with a lovely A-line shape through the skirt. This keepsake piece is sure to become a favourite for any occasion, perfect for family photos, weddings and celebrations.\u003c\/p\u003e\n\u003cp\u003e100% Cotton.\u003cbr\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEloise is 4 1\/2, wearing size 5.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: \u003c\/em\u003e\u003cem\u003e1yr, 51.19cm, 2yr 55.04cm, 3yr 58.89cm, 4yr 62.74cm, 5yr 65.59cm, 6yr 68.44cm, 7yr 71.29cm, 8yr 74.14cm, 9yr 76.99cm, 10yr 79.84cm.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSleeve length: \u003c\/em\u003e\u003cem\u003e1yr 26.65cm, 2yr 29.7cm, 3yr 32.75cm, 4yr 35.8cm, 5yr 38.85cm, 6yr 41.9cm, 7yr 44.15cm, 8yr 46.4cm, 9yr 47.95cm, 10yr 49.5cm.\u003c\/em\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"1 \/ Mini Daisy","offer_id":46262236578017,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"2 \/ Mini Daisy","offer_id":46262236610785,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"3 \/ Mini Daisy","offer_id":46262236643553,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"4 \/ Mini Daisy","offer_id":46262236676321,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"5 \/ Mini Daisy","offer_id":46262236709089,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"6 \/ Mini Daisy","offer_id":46262236741857,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"7 \/ Mini Daisy","offer_id":46262236774625,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"8 \/ Mini Daisy","offer_id":46262236807393,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"9 \/ Mini Daisy","offer_id":46262041706721,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"10 \/ Mini Daisy","offer_id":46262236840161,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/Blank2048x3070copy.png?v=1743021460"},{"product_id":"colette-dress-primrose-meadow","title":"Colette Dress - Primrose Meadow","description":"\u003cp\u003eOur vintage inspired Colette Dress is crafted in our Primrose Meadow floral, \u003cspan\u003ea beautiful Japanese-milled cotton.\u003c\/span\u003e Designed with a sweet Peter Pan collar and three ties down the centre back, this timeless piece combines charm with ease. The relaxed fit and full gathered skirt, falling just below the knee, make it perfect for sunny days, garden gatherings, and special moments.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Cotton.\u003c\/p\u003e\n\u003cp\u003eLennon is 106cm wearing size 5.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: 1yr 53.5cm, 2yr 57.35cm, 3yr 61.2cm, 4yr 65.05cm, 5yr 67.9cm, 6yr 70.75cm, 7yr 73.6cm, 8yr 76.45cm, 9yr 79.3cm, 10yr 82.15cm.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003eChest: 1yr 33cm, 2yr 34cm, 3yr 35cm, 4yr 36cm, 5yr 37cm, 6yr 38cm, 7yr 39cm, 8yr 40cm, 9yr 41cm, 10yr 42cm.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"8 \/ Primrose Meadow","offer_id":47171440672993,"sku":"EDR1016S24PM8","price":69.0,"currency_code":"NZD","in_stock":false},{"title":"9 \/ Primrose Meadow","offer_id":47171440705761,"sku":"EDR1016S24PM9","price":69.0,"currency_code":"NZD","in_stock":true},{"title":"10 \/ Primrose Meadow","offer_id":47171440738529,"sku":"EDR1016S24PM10","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/ElmaS25-26-1747.jpg?v=1759701232"},{"product_id":"birdie-dress-periwinkle-dot","title":"Birdie Dress - Periwinkle Dot","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eCrafted in our playful Periwinkle Dot, the Birdie Dress is made for fun-filled days - from birthday parties to picnics in the sunshine. With its Peter Pan collar, puff sleeves, delicate ruffles, and back button fastening, this sweet silhouette is full of nostalgic charm. A timeless style to love now and for years to come.\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Cotton.\u003cbr\u003e\u003cbr\u003eGeorgia is 100cm wearing size 5.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: 1yr 51cm, 2yr 55cm, 3yr 59cm, 4yr 63cm, 5yr 65.5cm, 6yr 68.5cm, 7yr 71cm, 8yr 74cm, 9yr 77cm, 10yr 80cm.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"Periwinkle Dot \/ 9","offer_id":47172042588385,"sku":"EDR1022S25PD9","price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Periwinkle Dot \/ 10","offer_id":47172042686689,"sku":"EDR1022S25PD10","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/ElmaS25-26-2174.jpg?v=1759700205"},{"product_id":"iris-dress-paysanne-blossom","title":"Iris Dress - Liberty Paysanne Blossom","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eCrafted in Liberty’s charming \u003cem\u003ePaysanne Blossom\u003c\/em\u003e print, adorned with tiny strawberries and delicate florals. A timeless silhouette with soft gathers through the chest, falling to below the knee for extra length to grow. Finished with petite ruffles at the neckline, puffed sleeves, and a red buttons down the back, a sweet keepsake for every season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOEKO-TEX Certified 100% Tana Lawn Cotton.\u003cbr\u003e\u003cbr\u003eWillah is 5 years old wearing size 5.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: 1yr 51.36, 2yr 55.21cm, 3yr 59.07cm, 4yr 62.92cm, 5yr 65.78cm, 6yr 68.63cm, 7yr 71.49cm, 8yr 74.35cm.\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan face=\"times new roman, times, serif\" style=\"font-family: 'times new roman', times, serif;\"\u003e\u003cspan\u003eA little bit about Liberty Fabrics:\u003cbr\u003eEach Liberty print is made with the utmost artistry, designed in London, and then printed and finished by skilled technicians at Liberty's own mills in Northern Italy.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cem\u003e\u003cspan face=\"times new roman, times, serif\" style=\"font-family: 'times new roman', times, serif;\"\u003e\u003cspan\u003eSoft to touch, easy to care for, comfortable and durable - perfect for your little one.\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"5 \/ Paysanne Blossom","offer_id":47351113613537,"sku":"EDR1017S25PB5","price":79.0,"currency_code":"NZD","in_stock":false},{"title":"6 \/ Paysanne Blossom","offer_id":47351113646305,"sku":"EDR1017S25PB6","price":79.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/ElmaHS26-5164.jpg?v=1763588075"},{"product_id":"celeste-dress-strawberry-gingham","title":"Celeste Dress - Strawberry Gingham","description":"\u003cp data-end=\"463\" data-start=\"159\"\u003eThe Celeste Dress is crafted in our Strawberry Gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet puff sleeves and a row of buttons down the back, this fully lined style is as comfortable as it is charming. The sweetest dress for celebrating the festive season and beyond.\u003c\/p\u003e\n\u003cp data-end=\"577\" data-start=\"465\"\u003eLovingly made by hand for us in Vietnam, each dress is unique - a special keepsake to treasure.\u003cbr data-end=\"563\" data-start=\"560\"\u003e\u003cbr\u003e100% Cotton.\u003c\/p\u003e\n\u003cp\u003eAila is 5 years old wearing size 5.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: 1yr 51cm, 2yr 55cm, 3yr 58cm, 4yr 61cm, 5yr 64cm, 6yr 68cm, 7yr 72cm, 8yr 78cm, 9yr 84cm, 10yr 90cm.\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"1 \/ Strawberry Gingham","offer_id":47375210741985,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":false},{"title":"2 \/ Strawberry Gingham","offer_id":47375245738209,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":false},{"title":"3 \/ Strawberry Gingham","offer_id":47375245770977,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":false},{"title":"4 \/ Strawberry Gingham","offer_id":47375245869281,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":false},{"title":"5 \/ Strawberry Gingham","offer_id":47375245934817,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":true},{"title":"6 \/ Strawberry Gingham","offer_id":47375245803745,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":false},{"title":"7 \/ Strawberry Gingham","offer_id":47375245967585,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":false},{"title":"8 \/ Strawberry Gingham","offer_id":47375245836513,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":true},{"title":"9 \/ Strawberry Gingham","offer_id":47375246000353,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":true},{"title":"10 \/ Strawberry Gingham","offer_id":47375245902049,"sku":null,"price":149.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/ElmaHS26-5147.jpg?v=1763589476"},{"product_id":"birdie-dress-posy-check","title":"Birdie Dress - Posy Check","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Birdie Dress, crafted in our charming Posy Check, is made for childhood moments — birthday celebrations, picnic days and everything in between. With a Peter Pan collar, puff sleeves, soft ruffles and back button fastening, it’s a nostalgic silhouette designed to be treasured for years to come.\u003c\/p\u003e\n\u003cp\u003e100% Cotton.\u003cbr\u003eAila is 5 years old, wearing size 5.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMeasurements:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eLength: 1yr 51cm, 2yr 55cm, 3yr 59cm, 4yr 63cm, 5yr 65.5cm, 6yr 68.5cm, 7yr 71cm, 8yr 74cm, 9yr 77cm, 10yr 80cm.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Elma","offers":[{"title":"Posy Check \/ 1","offer_id":47847025967329,"sku":"EDR1022S25PC1","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 2","offer_id":47847093403873,"sku":"EDR1022S25PC2","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 3","offer_id":47847093436641,"sku":"EDR1022S25PC3","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 4","offer_id":47847093469409,"sku":"EDR1022S25PC4","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 5","offer_id":47847093502177,"sku":"EDR1022S25PC5","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 6","offer_id":47847093534945,"sku":"EDR1022S25PC6","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 7","offer_id":47847093567713,"sku":"EDR1022S25PC7","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 8","offer_id":47847093600481,"sku":"EDR1022S25PC8","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 9","offer_id":47847093633249,"sku":"EDR1022S25PC9","price":109.0,"currency_code":"NZD","in_stock":true},{"title":"Posy Check \/ 10","offer_id":47847093666017,"sku":"EDR1022S25PC10","price":109.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/files\/ElmaHS26-5401_2.jpg?v=1768252776"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9797\/7825\/collections\/ElmaS25-26-1719_1.jpg?v=1763923535","url":"https:\/\/elmathelabel.com\/collections\/girls-dresses.oembed","provider":"Elma","version":"1.0","type":"link"}